But the question still remains, what does it really mean to be “clean”? After all, we’ve been duped by vague marketing language before. Remember the days of thinking that “all-natural” claims on food labels actually meant all-natural? Because there’s no nationwide definition for clean beauty in the U.S., it’s hard to know what to look for. The Clean seal is a way of offering shoppers one clear and robust definition of “Clean” that holds true across skin care, makeup, fragrance, and hair care. It makes it possible for individuals looking for clean products to go in and know exactly what to grab, without confusion. And if they’re curious to learn more about what the Clean seal entails, Sephora offers an up-to-date list on their website including all of the ingredients that have been left out. Ryan is passionate about holistic health, fitness, and spiritually-centered living. She loves using her knowledge and personal experience to help others improve their well-being. When she’s not working or studying, Ryan can be found traveling to new places, snuggling her dog, or experimenting with gluten free, vegan baking.
